Selected Projects
* Brand & Creative Work *
MetaMaking Progress — Branded docuseries profiling creators and brands
IBMWimbledon 2025 — Ads and organic content (coming soon)IBMAds for watsonx, Cognos, SPSS, and Aspera — AI, analytics, and data tools
IBMPaid social for FlashSystem storage solutions — secure storage and ransomware protection
* Editorial Strategy & Systems *
MetaDeveloped voice + content direction for @instagramforbusiness and @metaforbusinessHearstSweet — Editorial + creative direction for the first Snapchat-exclusive magazine
* Content Series & Formats *
MetaSpotlights - Creator and business owner Q&As
Meta
Glossary - Consumer trends explainer series
MetaSuperlatives - Editorial campaign celebrating standout creators
*Long-Form Editorial*
Meta“Lil Miquela: Digital Girl in a Digital World”
Personal Substack“Party Reporting from Cipriani Wall Street”
Personal Substack“Fancy Boy: Chasing Hats, Shoes, and More Across Time”
(More clips here)