Rebecca Bates

Copywriter, content marketer, creative strategist.  

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Selected work
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Selected Projects

* Brand & Creative Work *

MetaMaking Progress  — Branded docuseries profiling creators and brands IBMWimbledon 2025 — Ads and organic content (coming soon)IBMAds for watsonx, Cognos, SPSS, and Aspera — AI, analytics, and data tools
IBMPaid social for FlashSystem storage solutions — secure storage and ransomware protection

* Editorial Strategy & Systems  *

MetaDeveloped voice + content direction for @instagramforbusiness and @metaforbusinessHearstSweet — Editorial + creative direction for the first Snapchat-exclusive magazine


* Content Series & Formats *

MetaSpotlights  - Creator and business owner Q&As
Meta Glossary - Consumer trends explainer series
MetaSuperlatives - Editorial campaign celebrating standout creators


*Long-Form Editorial*

Meta“Lil Miquela: Digital Girl in a Digital World”
Personal Substack“Party Reporting from Cipriani Wall Street”
Personal Substack“Fancy Boy: Chasing Hats, Shoes, and More Across Time” (More clips here)