Copywriter, content marketer, creative strategist.
Copywriter, content marketer, creative strategist.
Brand: Hearst
Role: Senior editor
At Sweet, I led copy and creative directed content for the first straight-to-Snapchat publication. I covered style, culture, beauty, and more.
Pop Culture x Shopping
On-screen talent and simple product stories brought Stranger Things and Riverdale style to life in these two editions for Sweet on Snapchat.
Riverdale
Stranger Things
Beauty
Nails x books
Quil Lemons + glitterboys