Rebecca Bates

Copywriter, content marketer, creative strategist.  

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Project: Sweet, on Snapchat
Brand: Hearst
Role: Senior editor

At Sweet, I led copy and creative directed content for the first straight-to-Snapchat publication. I covered style, culture, beauty, and more.

Pop Culture x Shopping

On-screen talent and simple product stories brought Stranger Things and Riverdale style to life in these two editions for Sweet on Snapchat.


Riverdale


Stranger Things


Beauty

Nails x books

Quil Lemons + glitterboys