Rebecca Bates

Copywriter, content marketer, creative strategist.  

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Content: “Digital Girl in a Digital World”
Brand: Meta
Role: Writer

Lil Miquela built a huge following on Instagram, demonstrating just how powerful a branding and storytelling tool the app is and posing some larger questions about the nature of reality. This piece was part of an editorial experiment/publishing project at Meta and ran on Instagram Stories.