Meta, 2018-2023
At Meta, I defined an editorial vision for Meta for Business and led creative strategy on original series and content projects. Below are just a few examples.
Spotlights
I told the stories of the businesses and creators who use Meta tools to build their brands, reach new audiences, and level-up their creative — turning basic case studies into truly editorial moments across video, carousel posts, and long-form takes.
Glossary
I explained the foundational terms of Web3, advertising concepts, and recent trends.
Other installments in this series include creator economy, custom audiences, avatar, XR, personalized ads, and more.
Making Progress
I creative directed Making Progress, a docuseries about the creators and brands exploring the economic and creative potential of Meta tools and the metaverse.
Watch Colm Dillane of KidSuper race against the clock to stage his show in Paris, here.
Watch XR creator Don Allen Stevenson III democratize the internet, here.
Watch AR artist Johanna Jaskowska explore the future of fashion, here.