Meta, 2018-2023

At Meta, I defined an editorial vision for Meta for Business and led creative strategy on original series and content projects. Below are just a few examples.

Spotlights

I told the stories of the businesses and creators who use Meta tools to build their brands, reach new audiences, and level-up their creative — turning basic case studies into truly editorial moments across video, carousel posts, and long-form takes.

Glossary

I explained the foundational terms of Web3, advertising concepts, and recent trends.

Other installments in this series include creator economy, custom audiences, avatar, XR, personalized ads, and more.

Making Progress

I creative directed Making Progress, a docuseries about the creators and brands exploring the economic and creative potential of Meta tools and the metaverse.

Watch Colm Dillane of KidSuper race against the clock to stage his show in Paris, here.

Watch XR creator Don Allen Stevenson III democratize the internet, here.

Watch AR artist Johanna Jaskowska explore the future of fashion, here.

Tips and Tutorials

I brought in talent to share their expertise and insight in a series of videos.

Sweet (Hearst Digital Media), 2016-2018

At Sweet, I led copy and creative directed content for the first straight-to-Snapchat Discover publication. I covered style, pop culture, beauty, and more.

Beauty

This DIY hair edition felt like your best friend daring you to dye your hair before your parents get home from work.

Style x Pop Culture

On-screen talent and simple product stories brought Stranger Things and Riverdale style to life in these two editions.